Today’s beauty trends are defined by contradictions; looks must be both bold and practical, feminine yet strong, reliable… but ready to ride the wave of exciting emerging trends. What’s a girl (or boy!) to do?
For your lips, at least, Lime Crime has the solution. Founded by CEO and owner Doe Deere in 2008, the company was born out of a desire to design highly pigmented, gorgeously rich lipsticks for trendsetters looking to add an extreme pop of color to their pouts. Luckily for conscientious consumers, the brand also places a huge emphasis on keeping their products cruelty-free: both PETA and Leaping Bunny certify all their products 100% Vegan.
Doe Deere’s original line of lipsticks, Unicorn Lipsticks, first launched in 2009 and changed the market forever. One of the very first beauty brands launched digitally, the brand’s dramatic hues became a cult sensation on the Internet, and in 2012 the company raised the bar again with the launch of their Velvetines.
Velvetines are liquid lipsticks, designed to apply with impeccable ease and last all day. Lime Crime offers two versions of its famous Velvetine line, both classic matte and the new metallic option. For the individual who just can’t choose one color, they also offer Velve-tins, miniature Velvetine box sets that include three mini Velvetine colors, all in one keepsake package!
Their sumptuous, velvety finish defines the original Velvetine Line. Velvetines are ultra-lightweight despite their impressive visual punch, and can transform a look from glum to glam in moments. The finish is opaque and inarguably opulent, not to mention smudge-proof. The company’s metallic Velvetines, also called “Perlees,” combine the best of two worlds, marrying all the pros of their classic Velvetine line with all the excitement of a metallic finish. Perlees offer full-coverage and a soft sheen, all while protecting your lips with moisturizers and rosemary extract.
Whether you prefer the classic matte or the psychedelic metallic, Lime Crime has the hue for you! Liquid lips are in, and these innovators are at the head of the race. http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=31535057