Duda Melzer became the president of Grupo RBS after only two years of serving as the president of the media conglomerate. Duda, whose full names are Eduardo Sirotsky Melzer, took up the role continuing the family legacy, being the third generation of Grupo RBS founder, Mauritio Sirotsky Sobrinho.
Duda was considered as one of the best candidates for the role of Grupo RBS president due to his phenomenon education background in business studies. He studied in Pontifical Catholic University of Rio Grande do Sul (PUC-RS), where he graduated with a Bachelor’s degree in Business Administration. That was back in the year 1998. He later relocated abroad where he was to further his studies.
Duda Melzer has worked both home and abroad. His career started in Brazil where he worked for Sweet Sweet Way, a multinational Franchisor. He however, moved abroad and joined Booz Allen & Hamilton, as a consultant. This was while still studying at Harvard University. The year 2002 saw him move to Delphi Corporation, working as their senior financial analyst. He also worked for Boxtop Media as the general Director before receiving an offer move back to Brazil and work for his grandfather’s company.
He started out as the Director General for the National Market of Grupo RBS. In 2008, four years down the line, he climbed up the career ladder, assuming the role of Vice President of the Market Development and Business. His career growth got to its peak in the year 2012, when he succeeded Nelson Sirotsky, his uncle, as the president of the company. Four years later, the company’s board elected him as the chairman.