In a video review, Nathalie van Wijkvliet, the marketing director of Avanca, was interviewed about NewsWatch and said, “We love it! The team is great, the support is good, and the interviewer is excellent.” She went to praise NewsWatch for their aid in the promotion of their crowdfunding campaign. They needed 10,000 dollars in 30 days and, with NewsWatch’s help, they surpassed their goal and reached 456,551 dollars. With such a huge increase over their goal, it’s no wonder Avanca has worked with NewsWatch on multiple occasions and gives them such great reviews. Nathalie had also said, “We highly recommend working with the NewsWatch team.”
Founded back in 1990, NewsWatch is a television show that has won many awards. It is a show with a consumer, entertainment, and technology format that sheds light on all kinds of topics including celebrity interviews, breaking medical and government news, public service announcements, consumer electronic reviews, and consumer reviews. They also have on- location satellite media tour (SMT) interviews, awareness movements for nation wide non- profit organizations, and video news releases (VNRs). The show is usually aired in the morning at 7a.m. on AMC Network, independent syndicated local stations, and all Ion Television branches. Being originally based out of Washington, D.C., they also have offices in Denver, CO, Fairfax, VA, and New York City. Bridge Communications, a video production and communications company, owns and operates NewsWatch.
NewsWatch won a 2016 Silver Telly Award and was even nominated for a second one. For their 30 minute national television show, they also won a 2017 Marcom Award and they also achieved the 2017 Videographer award for excellence in 30 minute entertainment programming. NewsWatch is a buyer and enjoyment focused broadcast that showcases both editorial and paid segments, where corporations can promote and market their product or services.
Advertising a product or service can be a challenge in today’s age with social media being the new front for advertising campaigns. Bob Reina, the CEO of Talk Fusion has noticed the rising trends of video gaining popularity in today’s age. While other marketing strategies like text and pictures do provide the information consumers need about products and services being advertised, they’re not always engaging.
Video provides the perfect medium for engaging customers and increasing retention. Roughly 97% of customer purchasing decisions are swayed by video. Talk Fusion comes with a variety of products marketing professionals can have at their fingertips to make a persuasive and engaging video. The customer will be provided with the information necessary to make an educated decision on whether they want the product or service being offered right away.
Advertising costs can also be lowered since Talk Fusion is designed to be easy to use right out the gate. The program currently has a free 30 Day Trial available for anyone who wants to give it a try. There is no credit card necessary to try Talk Fusion out for the trial and that includes all the products. People who like using Talk Fusion can purchase it or if they don’t like it after the free trial they weren’t forced into purchasing a product they don’t like.
Bob Reina has even gone to share tips with marketing and advertising professionals on how to get the most out of Talk Fusion. Businesses today face a greater challenge than ever standing out from the crowd in building up brand recognition. The days of TV advertisements are starting to come to a close as more people choose to go online for their entertainment, shopping, and information.
The video, especially online video, provides the solution for engaging customers and holding their attention. The video is easier to share on multiple social media platforms and with Talk Fusion’s easy to use interface there is no prior experience necessary to get started. Businesses can cut down on money spent on advertising and focus on bringing persuasive and engaging content to their customer base.